Brand development for the new Sublime chocolate collection
In response to the growing trend towards consuming more natural products and the revaluation of our local ingredients, Nestlé, leveraging one of its most iconic and beloved brands among Peruvians, decides to introduce a new offering aimed at satisfying even the most discerning palates; thus, Nativo is born.
Under the endorsement of the Sublime brand and with a new brand, a new premium chocolate proposal was launched: combining 70% Peruvian cocoa with natural fruits.
In addition to the most distinctive colors of the Sublime brand identity, we introduced a secondary palette associated with the ingredients used, which allows us to differentiate the products from each other, communicate the flavors, and distinguish the chocolate line from its other lines.
We developed an appealing and distinctive portfolio, incorporating graphic elements that tastefully highlight both the origin and ingredients through product illustration and imagery.
