The best selection
Agrokasa, a peruvian agro-industrial company leading globally, was looking to develop a brand specialized in blueberries that would communicate status and quality through an original and fresh personality, evoking naturalness and practicality.
During the research phase of the project, we discovered the existence of a small frugivorous bird known as the “azulejo”, native to central and southern America. This bird, with its distinctive blue coloration, shows a curious preference for blueberries, carefully selecting the finest fruits for its diet, mirroring our client’s meticulous selection of high-quality products for its customers.
Keeping this story in mind, a logo was created showcasing an illustrated representation of a bluebird alongside the brand name, with both elements conveying the advantage of a specially selected product. Thus, the design for Bluedots effectively communicates the notions of quality and exclusivity in a relatable manner.
