Identity for a symbol of popular music and Peruvian cultural identity
We were given the task of developing an identity that represents and bring together all activities commemorating the centennial of the birth of the illustrious composer: Chabuca Granda.
The challenge was to portray Chabuca’s elegant and subtle personality in a different and modern way. We proposed a logo and identity system that reflect her work through a design reminiscent of the dots, bars, and frets of a guitar. Inspired by Chabuca’s verses and rhythms, it illustrates how the story of old Lima could be told through her guitar.
We endeavored to convey Chabuca’s refined and subtle personality in a way that resonates with a younger audience. Establishing a language that is contemporary but preserving the historical and traditional character.
