Creative environment
PerúDesignNet is a project by Promperú and IED Madrid that brings together professionals, institutions, universities, companies and citizens from around the world to transform the country through the design.
It provides solutions to real needs through an ideas competition for creatives and designers. Their goal is for design to drive change, creating wealth, experiences, knowledge, and citizen well-being. They approached us to develop the event’s identity in Peru.
We developed a typographic logo using dynamic geometric shapes and a vibrant color palette, drawing inspiration from our Andean textile designs. Our goal was to create a visual identity that embodies design, innovation, and technology, while honoring our Peruvian roots.
As part of the system, typography is also combined with photographs referencing the three sectors: Gastronomy, Handicrafts, and Tourism.
