The eternally youthful lovemark
Bembos is the first burger chain in Peru. With over 30 years of history, it continues to thrive and remain relevant in a fiercely competitive market.
We developed assets utilizing patterns inspired by the brand’s past and slogans that Bembos had used throughout its history, aiming to reconnect newer generations with the brand’s cool legacy. In this way, we were able to engage them with the emotional heritage built over the years.
We revalued their pop art legacy, slogans, and promotional activities to give them a modern and attractive application across various packaging formats.
