Inspired by the imagery of classic European charcuteries, Casa Europa’s visual identity was modernized to reflect the high quality of its products and the passion and expertise behind their preparation.
Kitchen boards and hanging cured meats transport us to the world of the experts, a concept that accompanies us both in the iconography and tone of voice without sacrificing modernity, cleanliness and closeness.
All these new brand equities come together to create a premium image in their packaging portfolio, where the experience of preparing and consuming a true high-quality charcuterie is tangible.