The project highlights the brand essence of a family-owned company built over 35 years and the professionalism of a committed team dedicated to providing quality medical products at affordable prices.
Committed to your health
The Peruvian pharmaceutical laboratory renews its visual identity and packaging portfolio under the concept “Committed to your health”.
The project highlights the brand essence of a family-owned company built over 35 years and the professionalism of a committed team dedicated to providing quality medical products at affordable prices.
The new logo of Elifarma evolves, preserving the original brand colors while adding a new color to the icon. The symbol is composed of intertwined rings, creating a distinctive emblem inspired by the commitment to promote accessible well-being for everyone.
We restructured and organized the portfolio by categories according to the function of each product line. Based on the graphic elements of interwined rings, derived from our icon, distinct compositions were created for each portfolio category. A primary color was assigned to each category, along with variants of the same tonal scale to facilitate identification at the point of sale.
