The convenience store brand with a presence in Peru, Colombia, and Ecuador decided to take a fresh approach to how it communicates its product offerings and connects with its audience.
At Infinito, we embraced the challenge of redefining their visual identity and crafting a completely revamped design system. This included the creation of a modern typographic family, new supporting graphic elements, and an updated photographic style for their products, delivering greater versatility across both digital and print applications.
We developed a modular layout system to ensure order and clear visual hierarchies in key assets such as menu boards and promotional banners. Additionally, we defined a new primary and secondary color palette, enhancing the categorization and distinction of products while improving clarity and impact across all touchpoints.
