The Italian cuisine home
Il Plastifico, a chain of stores specialized in artisanal gourmet Italian food, sought to refresh its image while retaining the positioning it had already built on its unique and traditional flavor.
We’ve reimagined Il Pastificio’s concept as “The Italian cuisine home” a space exuding heritage, tradition, and style, crafting products with a distinctive flavor and quality.
The graphics and illustrations were crafted with a handmade stroke, complemented by volumes, highlights, and shadows with textures, modernizing the traditional Italian classic style and communicating the brand’s personality.
We redesigned the logo and developed different labeling styles for their product portfolio, giving it a more modern and prominent appearance through a solid color palette and distinctive brand elements.
