United, achieving success together
The collective investment fund management company, with over 54 years of experience, commissioned us to redesign their brand.
The proposal was developed under the concept “United, achieving success together” which aimed to highlight the most appealing traits of the brand’s personality, conveying a close communication that demonstrates the brand’s goal is aligned with people.
The flag emerging from the “P” of the logo symbolizes the goal to reach the objective. We modernized the logo, developing new tools and a comprehensive identity system that ensures greater consistency across all brand communications.
A fundamental and unique component within Pandero’s visual identity system is its illustrations. These are designed to maintain and express the atmosphere of the brand’s collective celebration.
