We renovated the identity of one of Peru’s leading universities
PUCP contacted us to co-create the evolution of its brand towards a more modern context, with an identity system suitable for the multiple contents and platforms it communicates through.
Through an extensive process of research, benchmarking, and co-creation, we determined that PUCP is more than just a university; it is a dynamic ecosystem comprising individuals, scholars, researchers, innovators, and students from Peru and worldwide, shaping, researching, innovating and cultivating a more humane reality.
In order to communicate this, we streamlined their logo while maintaining its distinctive features, resulting in an adaptable synthesis suitable for diverse platforms.
We crafted a wider and more vibrant color palette and established a new typographic system, with the intention of reflecting the fusion of knowledge and humanity.
Finally, we created a modern and flexible communication structure based on geometric shapes, which helps organize multiple contents and also serves as a “conceptual layer” that interacts with them.
