¡Plin y listo!
Three of the main banks in Peru, BBVA, Interbank and Scotiabank, collaborated to introduce, for the first time in the country, the feature of instant interbank transfers using only the mobile phone number.
Introducing a fresh name and the tagline ““¡Plin y listo!”, we emphasized the simplicity of the digital product, which effectively fulfilled a primary consumer demand: immediate money transfers to contacts.
Based on the logo, a unique visual identity was crafted for banking brands in Peru, one that was closer and more dynamic, utilizing the digital platform to convey motion, growth, and a sense of fluidity.
The implementation of a modular system, along with a vibrant color palette and gradient effects, incorporating illustrations and photographs that showcased the product’s simplicity, the brand stood out from conventional banking identities, bringing it closer to its audience.
