We were entrusted with creating the environmental graphics, signage and wayfinding.
Eye-catching
Plaza Vea, a retail chain part of the Peruvian conglomerate Intercorp, aimed to rejuvenate the atmosphere of its Dasso store with a format that projected aspiration and premium quality.
We were entrusted with creating the environmental graphics, signage and wayfinding.
The objective was to depart from the conventional frieze format and instead, create a less structured environment that evokes a distinct look & feel rather than merely delineating a section. The aim was to create appetite appeal and sensations, giving rise to photographic resources.
Keeping that in mind, signage elements of higher impact were developed, complemented by lighting and friezes in diverse materials.
On the photographic front, larger formats were utilized to maximize impact, seamlessly blending appetite appeal with textures. Together, these finishes and details evoked a feeling of warmth, closeness and genuineness within the establishment.
Moreover, we implemented modern and innovative typography and finishes, complementing the architectural concept.
