Our challenge was to visually capture that European essence, combined with the use of Peruvian ingredients, in order to provide a comprehensive experience for the consumer.
La P’tite France, a little piece of France in Lima
La P’tite France is a brand that has successfully brought the culinary essence of French bakery and pastry to Lima.
Our challenge was to visually capture that European essence, combined with the use of Peruvian ingredients, in order to provide a comprehensive experience for the consumer.
We crafted a visual expression system that draws inspiration from the past, where three characters play pivotal roles: the rooster (symbolic of France) brings a European sophistication; the vicuña (symbolic of Peru) adds an element of elegance; and finally, Marie Antoinette, bestows a feminine charm with a hint of mischief. They serve as the brand’s ambassadors, narrating a story of celebration in a unique and distinctive manner, just like the creators of delights at La P’tite France.
The packaging of La P’tite France reflects the dedication and meticulousness involved in preparing each product. We devised a distinctive visual system, adorned with charming illustrated characters, which complement a unique, traditional, elegant, and approachable design.
