In order to continue growing and position itself as the best restaurant in its category, they entrusted us with the development of their identity and environmental graphics.
Passion for delighting the most refined palates
La Panka emerged as a family-owned business specializing in “anticuchos” and grilled cuisine.
In order to continue growing and position itself as the best restaurant in its category, they entrusted us with the development of their identity and environmental graphics.
The objective was to achieve a warm and appealing atmosphere, avoiding the feeling of luxury. Based on this, the concept of “Huarique” was created, a simple place that “doesn’t intimidate”, but its loyal customers know it hides a spectacular and unique flavor.
The utilization of different materials, painted wooden furniture, polished concrete, and rustic finishes evoke the spontaneous ambiance of “huariques” or market stands.
The visual and verbal language of the market takes us to a close, friendly, genuine world with its own codes (full of color and flavor).
