Simplifying the journey towards growth and wellness
Alicorp introduces Insuma, a digital platform catering to entrepreneurs, offering a diverse array of products through a simple and user-friendly interface for streamlined access and convenience.
Working closely with the Alicorp team, we developed the strategy and positioning for this innovative digital platform. We crafted a name and a visually appealing identity that resonates with the target audience.
It was essential to demonstrate the simplicity and ease of use of Insuma as a management tool, as well as the constant support and trust provided by Alicorp. We developed a graphical system consisting of dynamic lines that connect and illustrate the various solutions offered by Insuma to its partners. Hands take center stage as protagonists, guiding users and the community along the path to finding what they need.
Additionally, we developed a digital color palette alongside a series of illustrations that bring warmth and approachability to the brand.
