The challenge was clear: to develop a concept that sets the brand apart from other competitors in the market.
A family’s rooster
NGRestaurants, a subsidiary of the Interbank Group, approached us to assist in co-creating the branding for a new chain of rotisserie chicken restaurants.
The challenge was clear: to develop a concept that sets the brand apart from other competitors in the market.
We created the name: Don Belisario. Inspired by the traditional landowners of large families, we designed its visual identity and environmental graphics. The typography developed is a contemporary interpretation of what we perceive today as wooden-engraved letters from colonial times.
In addition, to embody the brand, we introduced our character “Don Belisario”, a respected landowner and his entire family. A cast of aristocratic characters who are present at every meal in the restaurant.
To enhance the concept of the country estate from the forties and fifties, we developed an environmental graphic style that immerses diners into a world inspired by the feudal lords and landowners of yesteryear. The use of defined shapes and colors in the space design crafts a distinctive and contemporary atmosphere, accentuating the brand concept and enveloping the customer in a memorable experience from beginning to end.
