It’s a community that addresses both the practical and emotional needs of these women from the outset of their family journey to aid them throughout.
A circle of trust for women in pregnancy
WowMom is an initiative designed to connect with and support future moms.
It’s a community that addresses both the practical and emotional needs of these women from the outset of their family journey to aid them throughout.
We created the concept: Circle of Trust; a community of women who accompany and support each other, building solid relationships of support and trust. We developed the entire visual expression of the brand around this concept, including the logo, color palette, photographic style, illustration design, and support formats.
Through the look & feel of communication on social media and packaging, we established a flexible system, leveraging digital platforms, aiming to be modern and relatable to the female audience.
The illustration style was developed to accentuate the diverse experiences of women during pregnancy, amplifying the prominence and empowerment that the brand advocates for. Likewise, the photographic approach enables the capture of the most authentic and human aspects of the women within this community.
