Its identity and packaging design had remained unchanged over time. We were commissioned to relaunch the brand with a complete overhaul of its identity and packaging.
The adventure of being a baby
Introduced more than 25 years ago, Ninet is a baby care product line owned by Farmacias Peruanas.
Its identity and packaging design had remained unchanged over time. We were commissioned to relaunch the brand with a complete overhaul of its identity and packaging.
We had to start from the brand idea: “The great adventure of being a baby”, developed in collaboration between the brand and Fahrenheit DDB agency.
For the logo, we created a lettering inspired by early stimulation games and their rounded geometric shapes. We included the heart emblem that has been a part of the brand since its beginning and chose a color (orange) known for its impactful presence and distinctive appeal in the category.
Finally, we succeeded in bringing the brand concept to life through a series of illustrations showcasing various “adventure worlds”: underwater, at the circus, in space, etc. These illustrations, featured on items like diapers, interact with babies, sparking the imaginative adventures they embark on.
