Something special for every pair
SuperPet is born as a specialized online store for pets, prepared to elevate the brand and reflect its identity as the first specialized pet retail in Peru, featuring integrated channels and the most comprehensive ‘One-Stop Shop’ in the industry.
We proposed a logo based on the “S”, a symbol representing this super relationship in a unique and playful way: by utilizing the negative spaces of the shape to depict the companionship between us and our pets.
Inspired by this close bond we share with our pets, we integrated this concept into all elements, employing a vibrant color palette that enhances brand recognition and utilizing photography, communication and illustrations to evoke a stronger sense of closeness and connection with the audience.
